Mara Martins | Middlebury Institute of International Studies at Monterey

L10n Biz
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  Naseemuddin Mohammad Orchestrates First-Of-Its-Kind Digital Payments Data Localization In FinTech Industry - Outlook India
  
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  India's local sourcing rules for EV subsidies to tighten from next year | Mint - Mint
  
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  Saudi Arabia Inaugurates Energy Localization Forum Focused on Sector Sustainability and Economic Growth - SolarQuarter
  
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  SlatorCon London 2018 - Slator
  
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  Drone firms in talks for self-regulation of standards to boost localization | Mint - Mint
  
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  Loquatics connects language service providers, localization tools, and the latest technologies without being tied to any specific vendor, ensuring tailored solutions for clients. This commitment to independence is why Loquatics promotes the academic exchange of knowledge in the field through activities like organizing workshops and sharing insights and experiences, as attempted here with this section.
  
  Tool Reviews
  
  Putting the latest language tech to the test.
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Loquatics
- Loquatics
  
  Who is Loquatics?
  LOCALIZATION WORKFLOWS FOR CONTINUOUS DEVELOPMENT
  ADVISORY ON LANGUAGE & CONTENT MANAGEMENT TOOLS
  CUSTOM CMS, TMS & PMS INTEGRATIONS
  INDEPENDENT FREELANCE REMOTE TEAMS - SETUP, TRAINING & MANAGEMENT
  
  Loquatics is the business moniker I conceived in 2015 when launching my consultancy. The idea behind this portmanteau was to evoke a sense of fluent or seamless motion in addressing the complexities of Localization—a field that many content owners have historically viewed as a developmental burden that hinders ambitious objectives.
  Fast forward to 2024, this perception persists, yet the technological landscape of multilingual development has evolved tremendously. Advances in AI-driven translation tools, machine learning algorithms, and cultural adaptation software are transforming how businesses approach localization. In a world where global connectivity is paramount, the integration of AI not only accelerates the localization process but also enhances precision and cultural sensitivity, making it vital for competitive success. Moreover, the industry’s focus on data privacy and compliance with global standards, such as GDPR and CCPA, underscores the importance of ethical localization practices.
  
  In the digital economy, continuous delivery and development have become the norm. However, consistently meeting the needs of your international audience presents a unique challenge. Every time your produ ct evolves, localizing the changes shouldn’t delay its delivery in various languages.
  Localization has often been a sequential, waterfall-like process, mirroring a craftsman delicately shaping wood. Each text string or document becomes an individual project – completed, delivered, standing in stark contrast to the continuous, iterative nature of Agile workflows.
  
  Despite these historical challenges, modern advancements in language technology and Agile project management software have rewritten this narrative. Today, we can flawlessly meld the worlds of code and language, all thanks to our shared lingua franca: API. A unified workflow now incorporates everyone, from coders to translators, facilitating efficient collaboration.
  As your dedicated localization consultant, my prime goal is to effortlessly merge the worlds of translation and continuous development. Utilizing your current tools, I align with your teams to understand requirements and alleviate pain points, crafting a solution that brings everyone on board. This enables localization to become a homegrown part of your Agile workflows, eliminating unnecessary pauses and disruptions.
  Your teams remain committed to their vital work of enhancing the product, while I ensure every localization requirement wraps neatly into these enhancements. Through this synergy, every product update or iteration speaks authentically to your global audience. The goal here isn’t just product localization but also cultivating confidence in you that someone adept is taking care of your complex localization needs. I’ll handle your localization so that you can focus on delivering exceptional products to your users – across all languages and regions.
  
  In today’s endless ocean of language services and solutions, deciding for the right candidate has become challenging for localization project owners. Despite the numerous choices available, the similarity in features offered by competitors, all promising comprehensive solutions for any localization need, complicates the decision making.
  Some software has been around for decades and has undergone significant transformations — transitioning from client-based to cloud-based, introducing internal marketplaces, integrating machine translation, and so on. And although these tools might excel in certain aspects, they may have been less successful in other crucial elements of the process. It is tough to keep track of these developments, and even harder to notice them when under pressure due to impending deadlines that require tooling upgrades.
  If you cannot afford a time-consuming trial-and-error process or simply have better things to do, this is where my expertise can help you. With many years of experience as a localization manager and engineer, I’ve worked with a wide array of tools, implemented them in different contexts, and also dealt with both common and uncommon roadblocks along the way. As a result, I am intimately aware of their strengths and, perhaps more importantly, of what they fail to deliver. As an independent localization consultant, I am not tied to any particular software or service and can help you make the right choice based on the actual needs of your content. I can also ensure the best possible conditions when approaching developers.
  
  Creating a solution that naturally integrates into your existing infrastructure is paramount for a successful l10n setup. That’s why my approach to custom CMS, TMS, and PMS integrations is centered on fluency and native harmonization. The target solution will not only blend seamlessly with your current system but also amplify its effectiveness without interrupting ongoing processes — a symbiotic addition that all departments can gain from.
  Recognizing that your teams are already employing multiple platforms and software, we remain judicious about introducing new elements into your digital ecosystem. Instead of loading up additional platforms with overlapping functions, our focus will be on fully harnessing the potential of your existing ones. My style is to adapt over impose, minimizing the learning curve while simultaneously optimizing workflow efficiency.
  
  At the heart of each localization management initiative I undertake are three principles: content ownership, technical flexibility, and resource independence. This means the setups I build ensure localization happens on on-premise platforms, providing better control and ownership over your content.
  By integrating external partners into agile workflows and delivering optimal visibility for project management, I can increase productivity and reduce linguistic inconsistencies. I firmly believe in having an open yet controlled environment, which invites contributions from all corners but never at the expense of quality or your brand’s unique voice.
  Adopting the motto ‘Your Content, Your Rules,’ I strive to create a localization infrastructure that ensures you are in the driving seat but without the customary hassles of steering. My role is not just to set up mechanisms that work but also to ensure they work for you in the way you intend them to. That way, you’re always in command, making the process as personal and efficient as possible.
  
  Building and maintaining your own remote team offers unparalleled benefits, the foremost being superior quality control. Even if your team doesn’t cover all your translation needs, having your own language specialists cross-checking work allows you to provide vendors with precise feedback on your expectations. This direct involvement in the translation process ensures that your brand’s voice and message remain consistent across all languages and markets.
  A remote team also presents a unique opportunity to tap directly into your target market. By having native speakers on your team, you gain insights into local customs, seasonal opportunities, and cultural nuances. These team members can proactively alert you to country-specific holidays or cultural events, enabling you to tailor your marketing efforts to resonate more deeply with your audience.
Contact
- contact
  
  DANIEL FINCK
  
  localization
  
  manager · Engineer · consultant
  
  +49 (0) 1711735738
  
  dfinck@loquatics.com
  
  loquatics.com
  
  linkedin.com/in/dfinck/
  
  Berlin, Germany
  
  Get In Touch
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Mara Martins | Middlebury Institute of International Studies at Monterey

October 3, 2024

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IN OTHER NEWS

Naseemuddin Mohammad Orchestrates First-Of-Its-Kind Digital Payments Data Localization In FinTech Industry – Outlook India

February 5, 2025

India's local sourcing rules for EV subsidies to tighten from next year | Mint – Mint

February 5, 2025

Saudi Arabia Inaugurates Energy Localization Forum Focused on Sector Sustainability and Economic Growth – SolarQuarter

February 5, 2025

SlatorCon London 2018 – Slator

February 4, 2025

Drone firms in talks for self-regulation of standards to boost localization | Mint – Mint

February 4, 2025

February 2025

Thursday February 6

Wednesday February 12 5:00 pm – Thursday March 27 7:00 am

Thursday February 20

March 2025

Tuesday March 4 7:00 am – Thursday March 6 7:00 am

DANIEL FINCK

localization

manager · Engineer · consultant

+49 (0) 1711735738

Get In Touch

Login

February 2025

Thursday February 6

Wednesday February 12 5:00 pm – Thursday March 27 7:00 am

Thursday February 20

March 2025

Tuesday March 4 7:00 am – Thursday March 6 7:00 am

DANIEL FINCK

localization

manager · Engineer · consultant

+49 (0) 1711735738

Get In Touch

Login

Mara Martins | Middlebury Institute of International Studies at Monterey

October 3, 2024

IN OTHER NEWS

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