In a year where generative AI, global expansion, and budget-conscious growth dominate business conversations, Smartling’s Global Ready Conference (GRC) couldn’t be more relevant. Taking place virtually on April 30, GRC unites leaders and global strategists across industries to discuss what’s truly working in localization and how businesses can move faster, scale smarter, and build deeper connections with customers worldwide.
Whether you’re a localization expert, a marketer looking to reach new audiences, or an executive driving global revenue, GRC has something for you. With thought leaders from MongoDB, IHG, Slator, and more on the agenda, GRC promises a day full of insights, innovation, and inspiration.
Here are five reasons to attend:
1. Learn how localization can finally get a seat at the table
One of the biggest challenges for translation and localization professionals is ensuring their voices are heard in the highest levels of decision-making. At this year’s conference, CSA Research analyst Rebecca Ray will share actionable strategies to help you secure a key seat at the decision-making table. You’ll learn how to position translation as a core driver of global growth, giving you the tools to advocate for its importance within your organization, whether you’re aiming for a seat at the executive level or working to increase awareness within your team.
2. Discover how to leverage AI for scalable translation (and your career)
AI is no longer just a buzzword—it’s a game changer in the translation industry. At the Global Ready Conference, you’ll dive into two powerful AI-focused sessions that explore its impact on both your translation programs and professional growth. Smartling and Sprout Social will debunk common myths about AI in translation, discuss methods to evaluate new approaches, and offer tips on presenting these initiatives to executive leadership. Additionally, a panel of industry experts will explore how AI can boost program performance and personal productivity, sharing technical insights to help you stand out in your career.
3. Hear how enterprises are expanding their localization efforts globally
Gain valuable insights from industry leaders about their real-world localization journeys. This year, InterContinental Hotels Group will share how they’ve scaled their website translation programs to reach a global audience, while MongoDB will discuss how AI is evolving their localization strategy. These stories will reveal the challenges businesses face as they expand globally and the strategies they’ve used to overcome them. Whether you’re focused on multilingual websites, global e-commerce, or customer support, you’ll walk away with practical tips and proven solutions that you can apply directly to your organization.
4. Get the latest findings in AI translation research
AI translation is advancing rapidly, and staying ahead is key to maintaining a competitive edge. At the Global Ready Conference, you’ll gain exclusive access to cutting-edge research and insights into the future of translation quality. Sessions will cover the progress of large language models (LLMs) and their best applications, along with the latest advancements in neural machine translation and deep learning. You’ll also get an exclusive look at Smartling’s upcoming product roadmap and how these innovations will shape the future of translation.
5. Easy to join, hard to miss
GRC is designed to pack a big punch in just a few hours—no travel, no costs, no fluff. You’ll gain access to expert perspectives, tactical insights, and next-gen tech, all from the comfort of your home or office. In just one afternoon, you’ll get a clear picture of where the industry is headed and how to stay ahead—whether you’re crafting the strategy or executing it.
Big ideas. Bold voices.
This year’s agenda tackles the topics that matter most: AI’s role in regulated industries, the impact of LLMs on translation quality, how to measure ROI, and how to position localization as a growth driver across the business. You’ll hear from analysts, tech leaders, and localization pioneers, all offering fresh, actionable insights.
From localization managers to marketing leaders to C-level execs, Global Ready Conference is the place where global growth strategies come into focus.