'Loquatics' is the business moniker I came up with when starting my consultancy in 2015. The idea behind the portmanteau was to convey a sense of fluent or smooth motion for encountering the subject of Localization - which I felt many content owners consider to be somewhat of a development burden that put the breaks on ambitious goals.
This perception exists today just as it did back then, however, the technological landscape multilingual development takes place in has drastically changed. The importance of professional localization for a successful business has only increased.
What is Loquatics?
closeMy professional roots originate from the corporate free-2-play gaming industry, where I learned that ‘time to market’ and ‘ROI’ were the driving factors behind any business decision made by my internal clients.
As department head, the workflows and technology I established to support continuous localization were born out of the necessity to meet their requirements. The l10n & i18n strategy that is considered as standard nowadays involved adjusting to the agile development cycle and efficiently adapting our games for different markets around the world.
Additionally to project volumes typically being in the hundred thousands in average, being part of a fast moving business meant for me having to find ways for the team to adapt to accelerated deadlines, unexpected additional scope and constantly switching between multiple projects. It certainly involved its fair share of trial and error, but eventually found a way to balance the needs of our internal clients with the demands of the localization process and my team of language professionals. These were tumultuous days where project completion always prevailed over best practices. However, these experiences have left an obvious mark on my project management style up until today.
I developed a strong instinct to develop internal capacities of localization talent and a DIY mentality for learning the technology behind content management, implementation, and l10n tech. A skillset I started to offer as Loquatics Consulting in 2015.