How do US actor Sylvester Stallone, France’s minister for gender equality Aurore Bergé, and a multilingual/multibillion voice AI company collide in a tense drama? Since early January 2024, multiple online media sources have highlighted a clash that began with news that “Armor,” a film starring Stallone, would feature AI dubbing.
For 50 years, Alain Dorval was the familiar voice of Stallone in French-dubbed films, but he passed away in February 2024. Minister Bergé happens to be Dorval’s daughter. Enter ElevenLabs, which in January 2024 reached a USD 3bn valuation, and found itself at the center of a weeks-long controversy over the cloning of Dorval’s voice.
Bergé publicly opposed (article in French) the use of her father’s digitally recreated voice, despite acknowledging a prior agreement to a test. “It was just a trial run, with an agreement strictly guaranteeing that my mother and I would have final approval before any use or publication. And that nothing could be done without our consent.”
According to Variety, which has followed the story since the partnership around “Armor” between Lumiere Ventures and ElevenLabs came to light, Bergé’s move galvanized the French actors’ guild (FIA, in French).
FIA’s representative, Jimmy Shuman, called the voice cloning attempt a “provocation” in the Variety article. That is because the union is in the midst of “negotiating agreements on limits for artificial intelligence and dubbing.”
The controversy over Stallone’s French voice underscores the potential for AI to displace voice actors, often celebrities in their own right across Europe.
ElevenLabs CEO, Mati Staniszewski, told Variety that “Recreating Alain Dorval’s voice is a chance to show how technology can honor tradition while creating new possibilities in film production.”
Like their US counterparts after a few notable actions, voice-over artists in several European countries are taking a proactive stance through their unions, including AI clauses in their contracts to restrict AI voice use to specific projects or outright banning work for studios that do not offer adequate protections.
Per the latest Variety article on the subject, voice actor Michel Vigné will be the voice of Stallone for the French release. According to IMDB, Vigné has already voiced Stallone in French in the past.
The larger issue remains: the film industry acknowledges that AI voice cloning technology is rapidly advancing and the drama around Armor’s French dubs serves as a symbol of things to come in Europe and beyond.
One decision that perhaps many voice actors will need to grapple with is whether they want their voice to be immortalized with AI or simply be replaced by it or by another actor.
