AI and the Future of Transcreation with Creative Translation CEO Luke Innes – slator.com

Luke Innes, CEO of Creative Translation, joins SlatorPod to discuss how the global transcreation agency puts “human at the heart of the process” of multilingual branding by combining creativity, cultural insight, and strategic use of AI. Luke recounts his unconventional entry into the language services industry, charting a path from his roots in design to […]

Generative AI Takes Localization from Cost Center to Growth Driver – slator.com

Generative AI, a.k.a. GenAI, has made the leap from digital experimentation “sandboxes” to daily use and C-suite plans for the year ahead. But beyond the point of pride that comes with displaying “AI” prominently on a website, the question remains: How can AI — and more specifically, large language models (LLMs) and GenAI — translate […]