On September 9, 2024, Danish language technology and services company EasyTranslate announced its acquisition of Tilst (Aarhus)-based World Translation.

World Translation has been in business since 2005, five years longer than EasyTranslate, and its core services are translation and localization. EasyTranslate takes on World Translation’s team of 28 full-time employees, bringing the number of FTEs to 56. 

The company also expects to expand its e-commerce and SaaS customer base as a result of the acquisition and for the combined capabilities and experience to enable a faster, more accurate and more comprehensive translation offering.

The move also strengthens EasyTranslate’s position as a sizeable player in the Nordic region, backed by its financial and strategic partner Pride Capital Partners, an Amsterdam-based software and IT investor focused on the Benelux, DACH, and Nordic regions that invested USD 3.3m in the company in February 2023.

Frederik R. Pedersen, CEO of EasyTranslate, emphasized the synergy between the two companies, stating that “this acquisition represents a key step in our mission to combine the best of AI and human expertise. World Translation’s commitment to quality and deep understanding of clients’ needs aligns perfectly with our vision.”

Pedersen added that the deal was “driven by a mutual recognition of the strengths both companies bring to the table. World Translation’s long-standing reputation for delivering exceptional translation quality and customer trust in the DACH region, combined with EasyTranslate’s advanced AI-powered language solutions, made this acquisition a natural fit.” 

World Translation CEO and founder, Ib Brandt Jørgensen, echoed this sentiment, highlighting how EasyTranslate’s human-centric approach to AI adoption resonated with his team’s concerns about the future of the industry. Brandt Jørgensen and the World Translation leadership team will remain in place post-sale and maintain their own brand.

EasyTranslate also expects that this acquisition will further drive the adoption of its proprietary “HumanAI” technology, which combines AI with the precision and cultural understanding brought by human experts.

Pedersen added that the Danish market, characterized by a demand for high-quality, precise translations, particularly for technical industries, is compact yet receptive to technological innovations, making HumanAI a fitting solution for this quality-focused environment.

Financial details for the deal were not disclosed.