In today’s increasingly digital and interconnected world, the natural next step for businesses would be to reach out to a global audience. While many businesses have already started exploring translation and localization efforts involving the world’s major languages—English, Chinese, Japanese, and Spanish, among others—there isn’t much focus on certified translation services for dialects or regional languages.
Let’s look at why it’s high time to explore the potential of this type of specialized translation—and why businesses like yours will be all the better for it.
Better Cultural Connection
If you want to connect deeply with your international clientele, you may need to consider the languages that they speak—even the ones that pervade smaller populations.
The Philippines, for instance, has over 170 spoken languages and dialects. This means a whole array of communication styles and cultural identities. In addition to Tagalog, you also have Bisaya, Ilocano, and Kapampangan, among others. To foster a deep cultural connection, you may need to invest in a localization and translation service Philippines-based businesses trust when branching out nationwide, possibly even worldwide. And so, making an effort to translate Tagalog to Bisaya (or English to other PH languages) and incorporate regional slang in your messaging is a great way to attract a loyal customer base miles away from your HQ.
Improved Branding and Market Expansion
Numerous studies have shown that communicating with international customers in their own language can build trust and foster relationships. Incorporating lesser-known languages and dialects in your marketing, transcreation, and product localization strategies sends the message that your business values inclusivity—that you care about your customers in the minority.
You may want to consider partnering with a professional translation service like Elite Translations to help with communicating your brand’s story across the tapestry of local languages—all without missing important cultural contexts and nuances.
More Diverse and Satisfied Workforce
Expanding your footprint also entails knowing how to communicate with your team. By speaking your target region’s local languages, you can better access their talent pool and eventually hire more skilled professionals. More than that, having multilingual options in your company promotes inclusion, clear communications, and streamlined problem-solving—all of which aid in employee satisfaction and retention.
When branching out locally, it may help to invest in certified translation services such as Elite Translations’ corporate translation portfolio, particularly document translation for items such as contracts, staff newsletters, and training manuals. This could even spur growth when taking your business to the Philippines, which is widely regarded as one of the most attractive outsourcing destinations in the world.
Local Expansion Starts with Good Translation
To keep up with today’s market landscape and the global economy, you need to work with a certified translation services company you can trust with your industry-specific requirements—preferably a company with strict quality standards along with a comprehensive data protection policy for your sensitive information.
Your translation partner must capture the essence of your brand, making sure it communicates effectively with your national and regional consumers. In turn, this will help you explore new customer segments and niches necessary for your business’s growth.
Elite Translations takes pride in offering all these and more, having a stellar track record in protecting personal and business data as well as the expertise to provide translation services in 80+ languages—including the ones that tend to be overlooked.
To learn more about our current and upcoming offerings spanning project management, localization, and translation services, please visit our website. You may also contact us at (+63) 917 509 5002 and (02) 7623-1530, or via email at email@example.com.